INVITATION TO JOIN A SCIENTIFIC RESEARCH GROUP FOR FACULTY AND STUDENTS OF THE SCHOOL OF BUSINESS AND MANAGEMENT (HSB)

Research Group: Brand Communication of Small and Medium-sized Enterprises in Vietnam

Group Name:

Research Group: Brand Communication of Small and Medium-sized Enterprises in Vietnam

Introduction:

Building a brand for small and medium-sized enterprises (SMEs) is not an easy task in today’s context of deep integration into the global economy. SMEs in Vietnam face numerous difficulties and barriers, particularly in the face of competition from foreign enterprises.

Recognizing the crucial role of brand building, the research group aims to investigate the current situation and propose solutions for SMEs in Vietnam to effectively and efficiently engage with customers.

Objectives:

Provide an opportunity for faculty and students to engage in scientific research.

Enable graduating students to conduct research projects for their internships or final theses.

Develop a strong research group capable of supporting expertise and expanding research on related issues.

Register research projects at the university level and combine research with presenting results at scientific conferences or specialized journals.

Research Target:

Small and medium-sized enterprises in Vietnam

Participants and Requirements:

Faculty members or students from the Hanoi School of Business and Management (No specific expertise in this field is required, only a serious attitude, willingness to learn, and adherence to the group’s plans)

The research group will hold regular professional meetings once a week (approximately 3 hours per session).

The content will involve reporting findings, discussions, and setting research directions for the following week.

All members are expected to contribute to the activities of the group.

Registration Process:

Please send an email to [email protected]