Bachelor of Marketing and Communication (MAC)
1.Program list
Bachelor of Marketing and Communication (MAC)
2.Candidates information:
Candidates must graduate high school in Vietnam or another country, or an equivalent international high school diploma.
Candidates must meet the following conditions:
- Pass the application evaluation and emotional intelligence (EQ) assessment;
- Good health to study current regulations; Full personal information, application documents as prescribed.
- Bachelor in Management and Security (MAS) (Program code 7900189): Female with height from 1.58m and male from 1.65m, good eyesight outstanding Academic performance. There are exceptions for candidates with special talent/awards.
- Admission Acceptance Quota: 100 students
- HSB admits students nationally and internationally.
3. Admission Process
3.1. Preliminary admission:
The admissions committee evaluates the application on a 100-point scale, which are based on the following specific criteria:
| Academic capability | Max. 30 points |
| Quality of written answers | Max. 45 points |
| Certificate/certification/award (if any) | Max. 15 points |
| Letter of recommendation | Max. 10 points |
- Passing score for application evaluation is 60/100.
- English response assessment: in online format via Zoom, candidates answer 3 pre-recorded questions randomly selected.
- The result of the application evaluation and the English response assessment will be notified up to 10 days after the assessment.
- Candidates who passed the application evaluation and the English response assessment will be eligible for the EQ interview assessment.
3.2. EQ interview assessment
Emotional intelligence (known as EQ) interview assessment in English;
In-person interview at HSB; online interview; online video recording (maximum 5 minutes);
Candidates, with scores from 70/100 will pass the EQ assessment and reach the prerequisites for admission, will receive a “Pass” certificate.
3.3. Formal admission
Candidates MUST REGISTER AND PASS for the preliminary admission (through application evaluation and EQ assessment).
Formal admission Policy
HSB employs a rigorous review process and competitive admission selection, in order to provide an individualized and holistic evaluation of every candidate. Each candidate is assessed on the basis of achievements and potential in a broad range of categories, viewed in the context of the opportunities and challenges the applicant faced, include:
- Strength of educational performance and potential for academic success, as measured by the nature and rigor of curriculum and academic achievements.
- Potential to contribute to the overall intellectual climate and make a positive contribution to campus and community life.
- Competitiveness within academic majors (especially English).
- Strength of educational performance and potential for academic success, as measured by the nature and rigor of curriculum and academic achievements.
4.Minimum entry score
All candidates eligible for formal admission must PASS the preliminary admission; AND candidates must meet 1 of the following conditions:
4.1. Vietnamese year 12, candidates use the results of the high school graduation exam in 2023 according to a total of 3 subjects (scale of 30): 21 or 22 (total score of 3 subjects in the selection combination (with priority points added by region and subject if any) English language final exam score from 6 (point scale of 10) or candidates with valid IELTS English certificate of 5.5 (or TOEFL equivalent).
4.2. Candidates using the results of the Highschool Student Assessment according to the following scale:
- High School Student Assessment (HSA) organized by Vietnam National University Hanoi (150 points scale): 85/150
- High School Student Assessment (HSA) organized by Vietnam National University Ho Chi Minh (1200 points scale): 760/1200
4.3. Candidates using the results of the A-level certificate
Results of 3 exam subjects in which Math or Literature is required according to the combination prescribed by the respective training program, ensuring the score of each subject is 60/100 or higher (corresponding to C, PUM range). ≥ 60)
4.4. Candidates using the results of the SAT certificate
SAT results from 1100/1600 (the certificate is valid for a period of 02 years from the examination date). The registration code of Vietnam National University with the SAT (The College Board) organization is 7853 – Vietnam National University-Hanoi.
4.5. Candidates using the results ACT certificate (American College Testing) from 22/36;
4.6. Candidates with IELTS certificate combined with high school results: Candidates have a minimum IELTS score of 5.5 or higher (specified in Appendix 2) and Vietnam High School Results of the remaining 2 subjects minimum of 8.0 points/subject (including Maths required).
Institution name: Trường Quản trị và Kinh doanh, Đại học quốc gia Hà Nội / Hanoi School of Business and Management (HSB-VNU)
Institution alphabet code: QHD
| Program name | Program code | Combination of admissions based on Vietnam high school graduation exam scores in 2023 |
| Marketing and Communication | 7900102 | Math, Literature, English (D01)
Math, History, English (D09) Math, Geography, English (D10) Math, Social Science, English (D96) |
Sub-conditions used in the admission evaluation: English proficiency requirements
- Candidates applying for admission according to the high school graduation exam scores in 2023 must have a English score of 6/10 in the high school graduation exam.
5.Fee and financial support
5.1. Total program tuition fee: 235.000.000 vnd/4 years
5.2. Scholarship
5.2.1. Scholarship for incoming student
- For each training program, there are 02 scholarships, including 01 top 1 valedictorian scholarship and 01 partial scholarship;
- Time of review: Before the start of the new school year;
- Principle of consideration: Consider high school graduation exam scores according to the selection combination from high to low until the end of the quota according to the scholarship consideration conditions in the table below;
- Scholarship levels and eligibility criteria:
| No | Types of scholarship | Scholarship | Scholarship qualification |
| 1 | Valedictorian | 30.000.000 VNĐ
(~1300USD) |
a. Highschool result requirement – 3 years of high school academic achievement from excellent– Score of high school graduation exam according to the selection combination of 25 points or more (no score below 7) b. Conduct requirement– Conduct of 3 years in high school with good grade |
| 2 | Partial | 15.000.000 VNĐ
(~650USD) |
a. Highschool result requirement – 3 years of high school academic achievement from excellent– Score of high school graduation exam according to the selection combination of 24 points or more (no score below 7) b. Conduct requirement– Conduct of 3 years in high school with good grade |
Note: In case of equal score, the sub-criteria for scholarship consideration is in the order of priority of scores in Math and English exams, aspiration to apply for admission and other achievements at high school level.
5.2.2. Annual scholarship
- Total scholarship funds: 1.200.000.000d/year (~52.000usd)
- Scholarship acceptance: 15% of all students in cohort
- Considering scholarships twice a year, students with outstanding achievements are considered for scholarships from high to low until the end of the approved scholarship quota.
- Scholarship levels and eligibility criteria:
| No | Types of scholarship
(Rector-list) |
Scholarship | Scholarship qualification |
| 1 | Excellent | 30.000.000 VNĐ
(~1300USD) |
a. Academic requirement
The academic results are excellent (cumulative overall average score is from 3.6/4.0), b. Extra-curricular requirement |
| 2 | Outstanding | 15.000.000 VNĐ
(~650USD) |
a. Academic requirement
The academic results are excellent (cumulative overall average score is from 3.2-3.59/4.0), b. Extra-curricular requirement |
| 3 | Promising | 3.000.000 VNĐ
(~130USD) |
a. Academic requirement
The academic results are excellent (cumulative overall average score is from 2.8-3.19/4.0) b. Extra-curricular requirement |
6. Priority policies
Priority policies:
- Priority policies by candidates, by region, candidates are directly considered and prioritized for admission is implemented in accordance with the Admission Regulations and Admission Guidelines of the Ministry of Education and Training and of Vietnam National University;
- Candidates are eligible for direct admission and priority for admission according to the specific regulations of Vietnam National University;
- Candidatesdo not use priority for admission if they meet the program’s quality-assured threshold in 2023.
7. Admission fee
– Fees for pre-qualification, interview assessment: 300.0000vnd (~13usd);
– Entrance admission fee: According to regulations of the Ministry of Education and Training and Vietnam National University.
Note: The above application and admission fees are not refundable in all cases.
