AVAILABLE COURSES
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Hanoi School of Business and Management (HSB), a member of Vietnam National University, Hanoi (VNU), is proud to be the first public school of Vietnam to have all programs accredited by ACQUIN, Germany. Since its founding, HSB has been host to numerous gifted students who are presently engaged in endeavors that promote the sustainable development of Vietnam and the region. A foreign student at HSB will not only have the chance to study under the guidance of committed instructors of international caliber, interact with intelligent and diligent peers, and become fully immersed in Vietnamese culture, but they will also be provided with a second home.
Welcome to HSB!
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Business culture and cross-cultural communications
| Course ID | Course name | ECTS | Expected time |
| HSB3016E | Business culture and cross-cultural communications | 4,5 | Apr – May |
The goal of the course is to help students become interculturally competent by defining and analyzing the numerous cultural elements that are common in business using a variety of analytical techniques. A culturally sensitive approach is especially important in fields like leadership, organizational behavior, decision-making, communication, and business negotiations.
Project and Risk Management
| Course ID | Course name | ECTS | Expected time |
| HSB3006E | Project and Risk Management | 4,5 | Feb – March |
The course is designed to help students understand the nature and process of project management, including risk management and the elements that influence and contribute to the success of an investment, production, or business project.
The lecturers in charge of the subject also give discussions and introductions to a new approach to help students practice bidding skills related to investment projects, in which the students have to combine all of the interdisciplinary knowledge learned in the MET program to complete a draft proposal with risk management..
Strategic Thinking and Strategic Management
| Course ID | Course name | ECTS | Expected time |
| HSB2001E | Strategic Thinking and Strategic Management | 4,5 | Oct – Nov |
This course is an upper-level course which is designed to help students understand fundamental knowledge about strategic thinking and strategic management at the business level. The course enables each student to choose suitable tools to enhance strategic thinking abilities, including the clear identification of long- term vision and objectives. Strategic management tools are introduced in relation to specific examples of building objectives and strategies for startups or existing businesses that lack strategies.
Global Business
| Course ID | Course name | ECTS | Expected time |
| HSB2003E | Global Business | 4,5 | Nov – Dec |
In the 21st century we are witnessing a flattening world where in any single day, any of us could have meeting, online of physical, with business partners, clients from various cultural background or consume products made in several countries. A globalized world shouldn’t be seen as challenges but opportunities for business students.
The module is designed to equip students with knowledge and develop skills to seize opportunities and face challenges when they navigate the world for business, and at the same time help students understand different types of international business strategies and methods for entering international markets so they are able to make the right choices and lower their risks.
Product/ Service Design Project
| Course ID | Course name | ECTS | Expected time |
| HSB3003E | Product/ Service Design Project | 4,5 | March – Apr |
The course is designed to help students practice teamwork as well as innovative and creative skills, using all the knowledge and tools related to designing a new product/service, including brainstorming/group discussion / individual research.
Management of Production Technology and Supply Chain
| Course ID | Course name | ECTS | Expected time |
| HSB3004E | Management of Production Technology and Supply Chain | 4,5 | Nov – Dec |
Understand the manufacturing technology management tools and procedures producing a product or product group at a factory, that is associated with supply chain management from the plant to distributors and customers.
Practice skills of designing manufacture process and operation process of the supply chain.
Make plans of using and maintaining manufacture technology components, production in capacity, product distribution in supply chain.
Business Start-up and Development of Technology Capabilities
| Course ID | Course name | ECTS | Expected time |
| HSB3002E | Business Start-up and Development of Technology Capabilities | 4,5 | Nov – Dec |
The course is designed to help students understand the concepts, implications, and tools in management to construct and develop the technological capabilities needed to ensure a successful start-up or maintain sustainable competitiveness for an operating business.
The course also has discussions and introduction to a new approach to help students practice the skills of analyzing, comparing and evaluating opportunities for start-ups and developing technological capabilities in an interdisciplinary section that enables businesses to select the appropriate technology for their development in a short period of time.
Mass media and Digital Communication
| Course ID | Course name | ECTS | Expected time |
| HSB3061E | Mass media and Digital Communication | 4,5 | March – Apr |
This course aims to provide students with a comprehensive understanding of fundamental concepts in mass media and digital media, facilitating their retention of essential knowledge. It acquaints students with basic concepts and prevalent tools pertinent to contemporary marketing practices, which are increasingly evolving within the context of the Fourth Industrial Revolution. Students will gain insights into selecting suitable resources for executing impactful social media marketing strategies by engaging with various tools and specific campaign cases. Emphasis is placed on integrating theoretical concepts with practical applications to foster a robust understanding and skill set among students.
Communication Risk and Crisis
| Course ID | Course name | ECTS | Expected time |
| HSB3025E | Communication Risk and Crisis | 4,5 | Sep – Oct |
The module is designed to help students understand the nature of risk and crisis communication. It provides access to basic crisis-handling methods suitable for each type of business or crisis event. Additionally, the module equips students with tools for crisis analysis and media crisis management, while raising awareness of brand protection and incident handling planning. It addresses the risk of crisis communication both internally and externally within an enterprise.
The module, along with the lecturer in charge, presents typical crisis and communication risk cases for students to analyze and discuss. Instructors guide students in proposing solutions to handle crises using innovative approaches. This encourages students with research interests to delve deeper into the tools and processes of building crisis management plans at the enterprise level.
Digital marketing
| Course ID | Course name | ECTS | Expected time |
| HSB3024E | Digital marketing | 6 | Oct – Nov |
This course offers an in-depth introduction to digital marketing, focusing on its fundamental concepts and essential tools. It’s designed for students to understand and effectively engage with the digital marketing landscape, highlighting the importance of this field in the digital era. The course guides students in selecting and applying the right tools for successful digital marketing campaigns, incorporating real-world examples for a practical understanding. Additionally, it features interactive discussion sessions with faculty, providing up-to-date resources and advanced digital tools for those interested in further research. This course is ideal for students seeking a comprehensive foundation in digital marketing strategies and techniques used in electronic media.
Public Relations Theory and Practice
| Course ID | Course name | ECTS | Expected time |
| HSB3021E | Public Relations Theory and Practice | 4,5 | Nov – Dec |
Upon completion of this course, learners will acquire a sound understanding of Public relations, and be able to critically analyze the situation, research, and plan a Public relations campaign or project. Learners will also acquire essential skills to create an effective PR program or campaign.
Negotiation and Drafting of Labour Contracts & Agreement
| Course ID | Course name | ECTS | Expected time |
| HSB3044E | Negotiation and Drafting of Labour Contracts & Agreement | 6 | Nov – Dec |
Upon completion of the course, learners should be able to perform and apply the fundamental concepts of labor contract, collective labor agreement. The course will also provide basic foundation on skills of negotiation and drafting labor contract and collective labor agreement.
Training and Development
| Course ID | Course name | ECTS | Expected time |
| HSB3039E | Training and Development | 4,5 | Feb – Mar |
The course “Training and Development” provides an overview of the role of training and human resource development in organizations/enterprises. The course explores the factors that affect training and development activities in organizations with the aim of adjusting and designing human resources policies to help organizations increase the effectiveness of training and development activities in the business. Students will understand the knowledge of analyzing training needs, designing training programs, organizing training activities, evaluating training activities, designing development programs and roadmaps. recognition for employees in the enterprise. The course provides the necessary basic knowledge about human resource training and development for administrators based on the foundation of administration and human resource management. These knowledge and skills have even more practical significance in the context of human resource management in Vietnam, as businesses and organizations are facing.
Policy on Recruiting and Retaining Talents
| Course ID | Course name | ECTS | Expected time |
| HSB3063E | Policy on Recruiting and Retaining Talents | 4,5 | Mar – Apr |
The course Policy on Recruiting and Retaining Talents designed to help students learn deeply about the talent recruitment policies of large organizations and businesses in the world and in Vietnam, and evaluate an organization’s talent recruitment policy according to effectiveness and efficiency criteria, lessons learned from case studies. The course will help students understand knowledge about retaining talent in organizations/businesses. The module provides the necessary basic knowledge about retaining talent for managers based on the foundation of management and human resource management.
Design of Pay Grade
| Course ID | Course name | ECTS | Expected time |
| HSB3043E | Design of Pay Grade | 6 | Apr – May |
The module Design of Pay Grade aims to provide students with basic knowledge and professional skills about salary and wage, and salary management in an enterprise. The module “salary scale design” is built in two different approaches to meet current practical requirements in Vietnam. The first way is to design the salary scale based on evaluating the value of work according to the market and scoring points. The second way is to design the salary scale based on the minimum wage regime currently implemented in Vietnam. After completing this module, students will be able to build a salary scale and manage salary and wage in their business.
Intergrated marketing and communication planning
| Course ID | Course name | ECTS | Expected time |
| HSB3058E | Intergrated marketing and communication planning | 4,5 | Apr – May |
Integrated Marketing and Communication Planning is a comprehensive course designed to equip students with the knowledge and skills necessary to develop effective integrated marketing communication (IMC) plans. In today’s dynamic marketplace, businesses must employ integrated strategies that seamlessly blend various marketing and communication channels to engage consumers and achieve organizational objectives. This course explores the principles, strategies, and techniques essential for creating cohesive and impactful marketing communication campaigns.
Work design
| Course ID | Course name | ECTS | Expected time |
| HSB3144E | Work design | 6 | Mar – May |
The course “Work design” provides an overview of the role of work design in organizations/enterprises. The learners will learn about the requirements and characteristics of the work, such as what actions need to be performed, how and why; What types of machinery, equipment and tools are needed when performing work, relationships with superiors and colleagues in performing work, each job will be evaluated and measured by indicators; Which KPI? The course will help students understand knowledge about job descriptions and descriptions of competency requirements (knowledge, skills, attitudes, behaviors) of specific positions in the organization/enterprise; tools to evaluate job performance. The course provides basic knowledge, related tools and methods to help students know how to build job descriptions, job competency, and KPIs. These knowledge and skills have even more practical significance in the context of increasingly strong competition in the business environment in Vietnam, which businesses and organizations are facing.
Introduction to Data Science
| Course ID | Course name | ECTS | Expected time |
| HSB3119E | Introduction to Data Science | 6 | Sep – Nov |
This module builds on and deepens data analysis skills of collecting, wrangling, exploring, and visualizing data, and explores some examples of machine learning. Students will be taught using some of the latest data science tools, e.g. Python and its libraries (scikit-learn) or R, Jupyter Lab, GitHub. By the end of the course, students should have developed a mind set of a data professional and continue learning data science approaches and problems. Students should be able to perform the entire process of the data analytics life cycle for fundamental machine learning algorithms.
Big Data & Data Mining
| Course ID | Course name | ECTS | Expected time |
| HSB3114E | Big Data & Data Mining | 6 | Oct – Dec |
The aim of the course is to provide a comprehensive understanding of the principles, techniques, and applications of handling large volumes of data and extracting valuable insights from it. Examples are illustrated in the Python language. Through this course, students will explore the challenges and opportunities presented by big data and develop the necessary skills to analyze, process, and interpret data effectively.
Database Design & Development
| Course ID | Course name | ECTS | Expected time |
| HSB3102E | Database Design & Development | 6 | March – May |
The course helps students understand basic concepts of databases, entity – relationship models, relational models, and relational algebra; Understand the concept of functional dependency and apply it to standardize the database; Have knowledge of SQL and T-SQL languages to deploy and manipulate databases; Have knowledge of database administration on SQL Server.
Programming and Application of Information Technology in business
| Course ID | Course name | ECTS | Expected time |
| HSB2006E | Programming and Application of Information Technology in business | 6 | Oct – Nov |
This course targets students with a background in basic programming and databases, seeking a comprehensive understanding of software development life cycles, human-computer interactions, business applications, analytical thinking and development frameworks. Additionally, the course provides a justified sense of confidence in students, empowering them to proficiently develop applications for diverse business purposes.
Introduction to Digital business and Digital Transformation
| Course ID | Course name | ECTS | Expected time |
| HSB3057E | Introduction to Digital business and Digital Transformation | 4,5 | Mar – Apr |
The course helps students have a basic understanding of the nature and role of information technology in businesses in the digital age, and the overview of the impact of information technology and how to apply it in systems and digital transformation models of businesses in Vietnam. Simultaneously, helping students hone their analysis and evaluation skills when approaching models of businesses operating in the field of ICT and digital products.
