Strategic Plan Period 2025 – 2030

1. Mission, Vision, and Core Values

1.1. Mission

HSB educates young talents to become the leaders, executives, and managers for both Public and Private sectors.

1.2. Vision

HSB is always a reputable School of Business & Management in Vietnam and in the World for interdisciplinary research and training combining 3 academic pillars of Management, Technology, and Security.

1.3. Core Values: I – P – Q

INNOVATION

PIONEERING

QUALITY

1.4. HSB Student Core Values

Health

Ethics

Will

Talent

Love

Duty

 

2. Long-term Strategic Goals and Objectives

HSB strives to be a Top 100 Business School in Asia by 2030 and Top 500 Worldwide by 2045.

Goal 1: Alignment with International Quality Standards

  • Maintain ACQUIN accreditation continuously throughout 2025-2030 with zero major non-compliance findings
  • Achieve and sustain a minimum QS Stars Rating of 4 Stars by 2026
  • Submit AACSB eligibility application by 2027, complete 70% of iSER requirements by 2029
  • Position HSB among the Top 100 Business Schools in Asia by 2030

Goal 2: Development of Management of Non-Traditional Security (MNS)

  • Implement at least 10 MNS-related research projects by 2030, with minimum 2 international projects
  • Publish at least 50 MNS-related peer-reviewed articles in WOS/Scopus indexed journals by 2030
  • Establish formal collaboration with at least 3 international MNS institutions by 2030
  • Organize at least 2 international MNS policy forums during 2026-2030

Goal 3: Expansion of Global Academic Networks

  • Expand global partner network to at least 30 active international institutions by 2030
  • Implement student exchange programs involving at least 10% of enrolled students by 2030
  • Organize at least 1 international academic activity per year from 2026-2030
  • Facilitate at least 2 faculty exchanges per year from 2026-2030

Goal 4: Digitalization and AI Implementation

  • Digitalize at least 90% of internal administrative procedures by 2027
  • Digitalize at least 90% of academic procedures by 2028
  • Integrate AI-supported tools into at least 80% of all academic programs by 2030 (50% by 2027)
  • Provide annual digital and AI competency training to 100% of staff

Goal 5: Improving Employability for HSB Students

  • Review and innovate all curricula at least twice during 2025-2030
  • Organize at least 1 career fair per year and engage with minimum 30 companies per year
  • Maintain graduate employment rate of at least 90% within 12 months of graduation
  • Ensure at least 50% of newly enrolled students achieve minimum B2 level of English proficiency

3. Balanced Scorecard – Action Plan

The Balanced Scorecard is designed across 4 perspectives: Financial, Customer (Students/Partners), Internal Process, and Learning & Growth.

3.1. Financial Perspective

Objective (KPO)

KPI

Target

Freq.

Owner

Action Plan

Increase training revenue

Revenue growth rate

≥10%/year

Annual

Finance and Planning Dept.

Expand enrollment, new programs

Diversify revenue sources

Research/consulting revenue %

≥20%

Annual

FOM/FONS/FOMC /ITM

Research projects, consulting

Budget efficiency

Investment/total spending

≥30%

Quarterly

Finance and Planning Dept.

Cost optimization, focused investment

3.2. Customer Perspective (Students/Partners)

Objective (KPO)

KPI

Target

Freq.

Owner

Action Plan

Enhance admission quality

Students with B2 English

≥50%

Annual

Admissions Committee/UPMO

EQ interviews, pool of applicants to raise standards

Student satisfaction

Student Evaluation

≥4.2/5.0

Semester

Student Affairs/UPMO

Collect feedback, improve services

Graduate employment

Employment within 12 months

≥90%

Annual

Quality Assurance

Career fairs, on-site company engagement interviews

International partnerships

Active international partners

≥30

Annual

Intl Office

Sign MOUs, implement exchanges

3.3. Internal Process Perspective

Objective (KPO)

KPI

Target

Freq.

Owner

Action Plan

Curriculum innovation

Curriculum reviews

≥2 per 5 years

Biennial

Academic Comittee

Experts, market, and students’ responses

Digitalization

Digitalized processes

≥90%

Annual

IT

Implement ERP, e-workflows

AI integration

AI implementation in teaching and administration activities

≥80%

Annual

Academic

Faculty training, AI tools

Maintain ACQUIN

Periodic review results

0 major findings

Per cycle

QA Dept/Intl Office

Documentation, continuous improvement

AACSB preparation

iSER completion progress

≥70%

Annual

QA Dept/Intl Office

Submit eligibility 2027, iSER 2029

3.4. Learning & Growth Perspective

Objective (KPO)

KPI

Target

Freq.

Owner

Action Plan

Faculty development

Faculty with doctoral degrees

≥85%

Annual

HR

Scholarships, academic exchanges

International publications

WOS/Scopus articles/year

0.5/lecturer/year

Annual

Academic department

Funding support, writing workshops

Digital competency

Staff trained in AI/digital

100%

Annual

IT Center

Internal training programs/manuals

Innovation culture

Innovation initiatives/year

≥5

Annual

CEI

Innovation contests, recognition

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