{"id":141117,"date":"2020-12-25T15:04:06","date_gmt":"2020-12-25T08:04:06","guid":{"rendered":"https:\/\/hsb.edu.vn\/en\/?p=141117"},"modified":"2025-01-24T15:34:33","modified_gmt":"2025-01-24T08:34:33","slug":"bachelor-of-marketing-and-communication-mac","status":"publish","type":"post","link":"https:\/\/hsb.edu.vn\/en\/bachelor-of-marketing-and-communication-mac.html","title":{"rendered":"Bachelor of Marketing and Communication (MAC)"},"content":{"rendered":"<p><span style=\"color: #000000;\"><strong>1.Program introduction: <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">The Bachelor of Marketing and Communication (MAC) is a full time, high quality undergraduate program. The degree is awarded by Vietnam National University, Hanoi (VNU).<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Type of program: High quality<\/span><\/li>\n<li><span style=\"color: #000000;\">Degree\u2019s title: Bachelor of Marketing and Communication<\/span><\/li>\n<li><strong>Field of study code: 7900102<\/strong><\/li>\n<li><span style=\"color: #000000;\">Degree awarding institution: Vietnam National University, Hanoi<\/span><\/li>\n<li><span style=\"color: #000000;\">Mode of study: Full time<\/span><\/li>\n<li><span style=\"color: #000000;\">Program duration: 4 years<\/span><\/li>\n<li><span style=\"color: #000000;\">Number of credits: 162 credits \u2013 243 ECTS<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>2. Module book:<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1nldj0DoX0mFaYXkGyYtOSkqPRDYIO7dz\/preview\" width=\"100%\" height=\"480\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"color: #000000;\"><strong>3. Language of instruction: <\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">First and second year: Vietnamese<\/span><\/li>\n<li><span style=\"color: #000000;\">From second year: English<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>4. Admission process: <\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>1<sup>st<\/sup> round<\/strong>: Online application review<\/span>\n<ul>\n<li><span style=\"color: #000000;\">Send your enquiries via <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/mac.hsb.edu.vn\">http:\/\/mac.hsb.edu.vn<\/a><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\">Your application will be evaluated based on the following criteria:<\/span>\n<ul>\n<li><span style=\"color: #000000;\">High school academic result: good and above (In case Grade 12 Overall result is not ready yet, Grade 12 1<sup>st<\/sup> Semester is accepted);<\/span><\/li>\n<li><span style=\"color: #000000;\">Quality of your questionnaires answers;<\/span><\/li>\n<li><span style=\"color: #000000;\">Highschool Diploma, Certificate, Awards;<\/span><\/li>\n<li><span style=\"color: #000000;\">English writing skill.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #000000;\">The Admission Council will evaluate the Application, inform the result and interview appointment to the applicant no later than 10 working days (from the day of document reception)<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #000000;\"><strong>2<sup>nd<\/sup> Round<\/strong>: EQ Interview Assessment \u2013 the most important activity in the application process<\/span>\n<ul>\n<li><span style=\"color: #000000;\">Interview format: Face to face at HSB or Online<\/span><\/li>\n<li><span style=\"color: #000000;\">Interview Council: Consist of Professors, Associate Professors, PHDs<\/span><\/li>\n<li><span style=\"color: #000000;\">Interview duration: 15 \u2013 20 minutes<\/span><\/li>\n<li><span style=\"color: #000000;\">Objective: EQ and basic English communication assessment<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #000000;\"><strong>3<sup>rd<\/sup> Round<\/strong>: Admission is based on High School graduate exam score (minimum 19 points from 3 subjects of an appropriate Assessment Group).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>5. Main modules: <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">The MAC program is designed with learning outcomes that meet the needs of the Marketing and Communication industry. In addition to the knowledge and practical skills acquired during the program, students will have opportunities for internship at reputable companies with the support of our alumni and partners. The main modules of the MAC program are:<\/span><\/p>\n<p><strong style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-143547 size-full\" src=\"https:\/\/hsb.edu.vn\/en\/wp-content\/uploads\/2020\/12\/MAC.png\" alt=\"\" width=\"1610\" height=\"632\" srcset=\"https:\/\/hsb.edu.vn\/en\/wp-content\/uploads\/2020\/12\/MAC.png 1610w, https:\/\/hsb.edu.vn\/en\/wp-content\/uploads\/2020\/12\/MAC-600x236.png 600w, https:\/\/hsb.edu.vn\/en\/wp-content\/uploads\/2020\/12\/MAC-1024x402.png 1024w, https:\/\/hsb.edu.vn\/en\/wp-content\/uploads\/2020\/12\/MAC-768x301.png 768w, https:\/\/hsb.edu.vn\/en\/wp-content\/uploads\/2020\/12\/MAC-1536x603.png 1536w\" sizes=\"auto, (max-width: 1610px) 100vw, 1610px\" \/>\u00a0<\/strong><\/p>\n<p><strong style=\"color: #000000;\">6. Professional skills:<\/strong><\/p>\n<p><span style=\"color: #000000;\">In addition to the soft skills acquired, MAC graduate will possess 5 groups of professional skills:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">English communication (from Ielts 5.5);<\/span><\/li>\n<li><span style=\"color: #000000;\">Marketing skills (Market research, marketing plan design\u2026)<\/span><\/li>\n<li><span style=\"color: #000000;\">Communication skills (Communication campaign planning and implementation\u2026)<\/span><\/li>\n<li><span style=\"color: #000000;\">Event organization (event planning, organization, MC\u2026)<\/span><\/li>\n<li><span style=\"color: #000000;\">Editing and designing skills (Designing publications, editing media content\u2026.)<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>7. Program fees: <\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Full program: to be announced on a yearly basis<\/span><\/li>\n<li><span style=\"color: #000000;\">The above does NOT include application, reservation, extension, exam retaking, course retaking, English Standardized Test, English learning fees (if any).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>8. Contact<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>UNDERGRADUATE PROGRAM MANAGEMENT OFFICE (UPMO):<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Address:<\/strong>\u00a02<sup>nd<\/sup> Floor, B1 Building, 144 Xu\u00e2n Thu\u1ef7, C\u1ea7u Gi\u1ea5y, H\u00e0 N\u1ed9i<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Hotline:<\/strong>\u00a0<strong>0868 22 66 56\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Email:\u00a0<\/strong><a style=\"color: #000000;\" href=\"mailto:upmo@hsb.edu.vn\">upmo@hsb.edu.vn<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Website:\u00a0<\/strong><a style=\"color: #000000;\" href=\"https:\/\/hsb.edu.vn\/\">https:\/\/hsb.edu.vn<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Facebook:<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/TruongQuanTrivaKinhDoanhHSB\">https:\/\/www.facebook.com\/TruongQuanTrivaKinhDoanhHSB\u00a0<\/a><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/HSBUndergraduatePrograms\/\">https:\/\/www.facebook.com\/HSBUndergraduatePrograms\/<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1.Program introduction: The Bachelor of Marketing and Communication (MAC) is a full time, high quality undergraduate program. The degree is [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":143251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[],"class_list":["post-141117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bachelor of Marketing and Communication (MAC) - Tr\u01b0\u1eddng Qu\u1ea3n tr\u1ecb V\u00e0 Kinh Doanh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsb.edu.vn\/en\/bachelor-of-marketing-and-communication-mac.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bachelor of Marketing and Communication (MAC)\" \/>\n<meta property=\"og:description\" content=\"1.Program introduction: The Bachelor of Marketing and Communication (MAC) is a full time, high quality undergraduate program. 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